Analysis: The Demographics of Gadgets

Interesting Stats on how gender choices play out when shopping for Christmnas-UK based … “We came across this interesting claim from John Lewis that it expects to sell more electrical goods to women than men for the first time this Christmas….. It is also interesting to look at the top 10 product search terms sending traffic to the electrical retailers that are most over indexed amongst men (eBuyer) and women (Asda Electricals). Boys, it seems, will always be boys (with their toys), while women have slightly different priorities. “….. <More>

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Filed under Bannaga, Global Issues, Statistics

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