Better Writing Through Technology: Whitesmoke Software

“An Israeli software company called WhiteSmoke has devised a software tool that uses artificial intelligence to scan written English text and suggest ways to make it stronger, clearer, and more fluent. Far more than just a spelling and grammar checker, like the ones built into Microsoft Word, WhiteSmoke performs a black art known as “text enrichment.”In effect, the software parses your documents—including e-mails, letters, and even legal contracts—against a vast database of commonly accepted usage patterns to ensure that the writing is as good as possible. “English is the lingua franca of globalization, and our vision is to give everyone a level playing field in making a good first impression,” says Hilla Ovil-Brenner, the 32-year-old chief executive”…. <More> 


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